Information Architecture Design Tool – Cross Channel Blueprint

Tyler Tate recently wrote about the Cross-Channel Blueprint, a design tool to support information architecture design.   This modelling method shows  important user tasks the channels shared components priorities for […]

Tyler Tate recently wrote about the Cross-Channel Blueprint, a design tool to support information architecture design.

cross-channel-blueprint-diagram

cross-channel-blueprint-diagram

 

This modelling method shows

  •  important user tasks
  • the channels
  • shared components
  • priorities for action

Note: This cross-channel blueprint doesn’t account for how users move fluidly from one channel to another or engage multiple channels simultaneously. Single users frequently use multiple screens today. Thus this blueprint represents a system approach: identifying the various parts of the system and specifying the functionality of each part.

The key alternative viewpoint is the user approach: considering how a user may use various components of the system to accomplish their goal.

Tyler notes his view the “the user-centered approach is without question the most important of the two. Yet I think there’s still an import role for system thinking.” I am not sure that either view needs to have primacy. For me it is effectively a waste of energy to consider which view is more important. Both are necessary. Anyway, that is a very minor point. Tyler has written an excellent post so I recommend visiting his site and reading his very well written posts.

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