Stanford University’s Guidelines for Web Credibility

This is a great resource for evaluating and enhancing the credibility of your web site. From the Stanford Persuasive Technology Lab

  1. Make it easy to verify the accuracy of the information on your sit
  2. Show that there’s a real organization behind your site.
  3. Highlight the expertise in your organization and in the content and services you provide.
  4. Show that honest and trustworthy people stand behind your site.
  5. Make it easy to contact you.
  6. Design your site so it looks professional (or is appropriate for your purpose).
  7. Make your site easy to use — and useful.
  8. Update your site’s content often (at least show it’s been reviewed recently).
  9. Use restraint with any promotional content (e.g., ads, offers).
  10. Avoid errors of all types, no matter how small they seem.
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